NexGen is a premium agency delivering tech-enabled, emotionally intelligent executive support to high-performing leaders worldwide. Founded by Sabrina Cohen, an Elite Executive Assistant with over 25 years of experience. We specialise in strategic assistance that blends precision, discretion, and empathy.

NexGen Virtual Executive Assistance isn’t built on volume, it’s built on precision and presence. We don’t offer generic support; we deliver a strategic partnership. We don’t just assist - we anticipate. NexGen blends elite EA expertise with cutting-edge technology and emotionally intelligent leadership. Every detail, from our meticulous onboarding flows through to our branded policies, is designed to reflect our commitment to excellence and professional authority. This ensures that every interaction that you have with us is seamless, and personalised.

Founder-Led Ethos: With over 25 years of elite EA experience, NexGen is shaped by a CEO who understands the nuances, discretion, and precision required at the highest levels of global leadership.

Our focus on anticipating your needs, rather than just responding to them, sets us apart and guarantees a superior client experience.

While a typical VA provides transactional support, such as, diary bookings, inbox management, and admin processing, this kind of help is often reactive, task-driven, and limited in scope. Traditional VAs free up time, but they rarely contribute meaningfully to scaling a business or supporting leadership at a strategic level.

We bring Elite Executive Assistant expertise - the same calibre of professionalism and discretion you’d expect from an in-office Executive Assistant supporting at Board level.

We operate as a strategic partner, not just an assistant. Beyond managing administration, we deliver executive-level support that drives sustainable growth, including strategic planning, project management, and process optimisation.

Our focus is on building systems that enhance operational efficiency, strengthen leadership bandwidth, and assist you to create the conditions for scalable and resilient business growth.

In essence, whilst traditional VAs focus on today’s workload, a NexGen VEA propels your business into tomorrow, equipping leaders with the clarity, foresight, and infrastructure to scale with confidence.

At NexGen, our Virtual Executive Assistants (VEAs) are not generalists they are seasoned professionals with deep expertise in executive support, operations, and strategic administration.

Our VEAs aren't just skilled, they're the best of the best, handpicked from top talent pools across the UK, Europe, and the US. With strong professional backgrounds and a commitment to excellence, they bring world-class expertise to every task. Whether it's high-level executive support, project management, or operational coordination, our team is trusted by leaders and entrepreneurs who demand nothing less than excellent performance.

Each VEA has substantial experience and is hand-selected for their:

• Proven Experience: Most bring 8+ years supporting C-suite leaders, board directors, and high-net-worth individuals across finance, investment banking, and global enterprise.

• Elite Skill Set: From calendar mastery and inbox triage to financial coordination and stakeholder liaison, our VEAs operate with precision, discretion, and emotional intelligence.

• Technology Knowledge: They’re trained across secure, cloud-based platforms and productivity tools, with ongoing upskilling in AI-enhanced workflows and remote collaboration.

• Professionalism & Integrity: Every VEA embodies NexGen’s ethos of quiet mastery, trustworthiness, and premium service delivery.

• Cultural Fit: Beyond credentials, we match VEAs based on alignment with your working style, values, and communication preferences ensuring seamless integration.

All VEAs offered a position with NexGen have been DBS checked and have passed our comprehensive background screening.

As part of their onboarding process, all NexGen VEAs complete our skills and software assessments, along with the National Cyber Security Centre’s Cybersecurity course and CPD-accredited Anti-Money Laundering & GDPR programme, achieving certification in all three.

All VEAs have signed our Non Disclosure Agreement.

Whether you’re delegating sensitive financial tasks or orchestrating global schedules, NexGen Virtual Executive Assistants act as strategic extensions of your leadership - calm, capable, and committed.

Our Partnerships - Essence, Elevate, Legacy, and Concierge include but are not limited to:

• International Calendar management.

• Mailbox Management & Optimisation

• Strategic Planning & Workflow Optimisation.

• Project Coordination & Stakeholder Liaison.

• Travel & Event Logistics.

• Premium Client Experience.

• Tech Stack Support & Remote IT Oversight.

• Custom Solutions are available for our Legacy, and Concierge Partnership Clients & also for Bespoke Engagements.

Wellbeing & Balance Partnerships

Because performance at the highest level requires more than efficiency alone, our packages also weave in wellness-focused initiatives. From the NexGen Work / Life Balance Toolkit (Essence & Elevate) to the Balance & Reset Workshop (Legacy) and our Work & Wellness Masterclass (Concierge), we ensure our clients benefit from tools, strategies, and experiences that enhance focus, resilience, and sustainable success.

At NexGen, we believe the right partnership is the foundation of every successful partnership. Our process goes beyond skills. We look at personality, working style, industry experience, and strategic fit.

• Discovery Consultation – We take time to understand your business, leadership style, and priorities.

• Curated Matching – From our Collective of vetted, experienced VEAs, we identify the individual best aligned to your working style and needs.

• Continuity Promise – Behind your dedicated VEA is a discreet Peer Partner trained in your workflows, ensuring seamless support in unforeseen circumstances.

• Ongoing Alignment – We review your Partnership regularly to refine, adapt, and elevate as your business evolves.

This ensures that every client is aligned with a strategic partner who understands them and their business.

Yes. Many of our Concierge clients choose to have both an Executive Assistant and a Personal Assistant, with each role serving distinct purposes. While a Personal Assistant often focuses on lifestyle and household management, an Executive Assistant brings strategic business support, discretion, and oversight across corporate priorities.

NexGen integrates seamlessly into this structure, collaborating with your existing PA to ensure both professional and personal needs are managed without overlap or gaps. This partnership approach enhances efficiency and allows you to experience the full benefit of coordinated, high-level support.

We partner with:

• C-Suit Executives & Senior Leadership:

Leaders in high-stakes environments needing elite administrative support without the overhead cost of full-time staff.

• Ultra High Net Worth Individuals (UHNWIs):

Discerning clients requiring discreet, comprehensive lifestyle and business management tailored to their unique pace, privacy, and global commitments.

• Entrepreneurs & Founders (Startups / SMEs):

Business owners juggling operations and strategy who need scalable and trustworthy assistance.

• International Clients Seeking UK based Admin Support:

Leveraging our location and local insight for global professionals doing business in the UK.

• Professional Service Firms:

Consultants, Lawyers, Accountants, and Wealth Advisors with dynamic client demands and administrative needs.

• Remote and Hybrid Teams:

Companies embracing flexible work models who require Virtual Assistants integrated into their digital workflows.

• Non-Profits & Charities:

Leadership teams managing limited finances and human resources needing operational support with integrity and efficiency.

• Thought Leaders & Creatives:

Authors, Speakers, and Content Creators focused on their message while outsourcing day-to-day admin.

We are always open to working with individuals and firms who operate within Emerging Markets. Our packages can be tailored to reflect cultural nuances, time zone alignment, and economic realities.

Yes. At NexGen, we understand that the demands of leadership extend beyond the boardroom. Our Concierge Tier offers seamless lifestyle and personal support, tailored to each client’s needs. This may include:

• Dining & Entertainment → Booking leading restaurants, arranging business dinners, or securing exclusive reservations or personal chefs.

• Gifting & Personal Arrangements → Sourcing thoughtful gifts, unique items, or speciality foods, we can also manage your personal appointments.

• Estate Management → Liaising with household staff, overseeing property services, and ensuring your residences are managed with discretion and efficiency.

• Travel & Transport → Coordinating private travel, luxury transfers, and accommodation through our partnership with a trusted luxury travel specialist. We are also happy to work with your preferred travel consultant if you have one.

• Wellness & Balance → Connecting clients with trusted wellness partners or curated services aligned with their lifestyle.

While occasional lifestyle requests can be accommodated within other Partnerships for an additional fee, a truly comprehensive experience is reserved for our Concierge clients.

At NexGen, we go beyond task management, our Partnerships are designed to transform the way you work.

Key benefits include:

• Enduring Partnerships – Our services are built for meaningful transformation, not "quick fixes". Every engagement is structured to create impact, not just operational relief.

• Strategic Alignment – A thoughtfully defined subscription arc ensures time to align, refine, and elevate.

• Continuity Promise – Behind every dedicated VEA is a discreet, trained 'Peer Partner', ensuring seamless support even in unforeseen circumstances.

• Trusted Excellence – Our Collective is built on confidentiality, professionalism, and boardroom-ready polish, trusted by C-Suite leaders, Founders, and Entrepreneurs worldwide.

• Tailored Flexibility – We recommend a three-month starting arc, but adapt each Partnership to your evolving priorities and ambitions.

We operate with global precision. Our systems are calibrated to track and adapt to your local time zone, ensuring seamless scheduling, timely communication, and zero disruption. Whether you're in London, New York, Dubai, or Singapore, we align our workflows to your rhythm, not the other way around.

For clients with international teams or frequent travel, we offer:

• Time zone aware calendar management

• Smart reminders and buffer planning for cross-border meetings

• Coordination across distributed teams and global stakeholders

• 24/7 support options for Concierge-tier clients

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At NexGen, time zones aren’t a barrier, they’re part of the strategy!

Yes. NexGen offers call handling and messaging management at various levels across all our packages. We use a secure VoIP cloud-based system.

• Partnership 1 (Essence) → Call screening and message-taking, with diary management provided separately through your dedicated VEA.

• Partnership 2 (Elevate) → Executive call management, including real-time diary scheduling and message follow-ups.

• Partnership 3 (Legacy) & Tier 4 (Concierge) → A dedicated business number that can be shared with stakeholders, connecting directly to your assigned VEA for seamless communication, professional representation, and complete discretion. Calls can also be securely transferred to your mobile or another preferred line when required.

We provide comprehensive support to ensure your business engagements run seamlessly. Our services include arranging business breakfasts, working lunches, and dinners at leading restaurants, booking external meeting rooms with full catering services, and coordinating couriers and taxi services. With NexGen, you can focus on your core activities while we handle the details, ensuring your business interactions are professional and efficient.

At NexGen, progress isn’t just tracked it’s curated. We believe in proactive communication, measurable outcomes, and a system of accountability that feels effortless yet empowering.

Weekly Executive Summaries - Our clients receive concise updates outlining completed tasks, priorities, and next steps, tailored to your preferred format (email, dashboard, or shared doc).

Priority Dashboards - Optional dashboards highlight urgent items, delegated tasks, and pending approvals, keeping you in control without cluttering your inbox.

Shared Workspaces - Access real-time visibility via our secure platforms, customised to reflect your workflows and KPIs.

Strategic Check-Ins - Clients benefit from scheduled reviews (bi-weekly, monthly, or quarterly) to recalibrate goals, refine processes, and ensure alignment.

Milestone Mapping - For complex projects, NexGen VEAs create visual timelines and progress trackers so you can see what’s done, what’s next, and what’s evolving.

Yes. NexGen recognises that seamless technology is essential for effective executive support.

That’s why we partner with a trusted UK-based IT solutions and Cybersecurity Provider to deliver enterprise-grade support for all clients.

Through this partnership, clients benefit from:

• Secure IT Setup – Integration of Microsoft 365, Teams Phone, and our collaboration platforms.

• Ongoing IT Support – Troubleshooting, updates, and technical assistance to keep your dedicated VEA connected and efficient.

• Cybersecurity & Compliance – All systems are configured to meet GDPR standards and best-in-class data protection practices.

Our IT support covers troubleshooting, updates, and system guidance so your dedicated VEA is fully equipped to deliver from day one. For Tier 3 and Tier 4 clients, this can also extend to premium options such as your dedicated VEA's Executive Email Integration and dedicated call-handling setup, allowing your assistant to operate as a seamless extension of your internal team.

We vet every tool and platform for security, confidentiality, and compliance. Your data is handled with discretion and care.

The software we use to manage all our client communication and their business is hosted entirely on Amazon Web Services (AWS), providing a built-in suite of security and privacy features.

• It has achieved SOC 2 compliance and ISO certifications.

• Conducts third-party penetration testing.

Internally, we implement robust security protocols and follow industry best practices to protect your information. This includes regular security audits, encrypted cloud storage, and restricted access to sensitive data. All our VEAs are required to install NordVPN and they have also signed our Non Disclosure Agreement. Our commitment to maintaining high standards ensures that your data is always safe and confidential with us.

No, you will not need to share your personal or business banking details with us.

At NexGen, we operate on a retainer-based management system. Instead of us having direct access to your accounts, you pre-approve and allocate a set retainer amount. All third-party services and tasks are delivered within that agreed budget, giving you full visibility and control without compromising financial security.

Benefits of the Retainer Model for You:

• Financial Security: We never require your bank or card details, your financial information stays private and protected.

• Efficiency & Focus: No repeated approvals or payment admin, your time stays focused on strategy, not transactions.

• Controlled Spend: Your retainer acts as a secure budget - nothing is billed beyond the amount you’ve allocated.

• Real-Time Visibility: Through our secure management system, you will have access to your personlised client dashboard, where you’ll be able to log in and view your retainer usage, project progress, invoices, and reports at any time, giving you instant clarity on how your financial resources are being managed.

• Pre-Approval Safeguards: You can choose settings that require pre-approval for any spend items above a certain threshold, ensuring you’re always in control of significant outlays.

• Predictable Cash Flow: Monthly retainers make it easy to forecast and manage expenses.

• Scalable Support: Retainers can be adjusted as your business needs evolve.

• Transparency: You’ll receive clear reporting on how your retainer is being used, ensuring accountability at every stage.

In short, our retainer system combines security, simplicity, and financial precision - safeguarding your resources while empowering you to focus on the bigger picture.

We’ve partnered with one of the world’s leading Travel Management platforms, to deliver a seamless, secure, and efficient travel experience for our clients.

Through this partnership, NexGen is able to handle every aspect of your travel - flights, hotels, trains, ground transportation, and car hire directly within our concierge-style travel service, while you maintain full financial control through your NexGen retainer.

Benefits for You:

• Convenience: All bookings managed under one trusted and secure system, without the need for multiple vendors.

• Flexibility: Trips can be changed or cancelled with up to 80% refunded within 2 hours before departure.

• Transparency: Every booking is tracked and reported through your NexGen retainer client dashboard, so you always know exactly what has been spent.

• Security: Travel costs are handled within your approved retainer, no need to share bank or card details with third-party providers.

• 24/7 Support: Round-the-clock Traveller support ensures that changes or emergencies are handled swiftly and professionally.

• Sustainability Options: For clients who prioritise ESG, our Travel Partner offers carbon-offsetting tools to align travel with your values.

With NexGen your business travel is simplified, safeguarded, and strategically managed all within your agreed framework.

Not every leader requires an ongoing partnership. For those moments when excellence is needed on demand, NexGen offers bespoke short-term engagements tailored to your most pressing priorities.

Whether it’s preparing for a high-stakes board meeting, managing a product launch, or streamlining a specific workflow, our team delivers precision, discretion, and impact without compromise.

Engagements typically range from one-off projects to 6–8 week intensives. Each is scoped and priced individually to reflect the level of focus and urgency required.

Starting from £975 per engagement.

Rates for both types are determined by:

• Scope and complexity of the task

• Urgency and turnaround time

Final pricing determined by scope of work, time equity, complexity, and urgency. This ensures every project receives the precision, discretion, and senior-level expertise NexGen is known for.

Begin with a complimentary 45 minute consultation. We’ll assess your needs, recommend the ideal service tier, and guide you through our onboarding process designed to feel intuitive, conversational, and premium, so that you feel supported and engaged from the very start of your journey with us. This allows NexGen and you (our client) set the right foundation for a successful and rewarding partnership.