From EA to Founder: The Vision Behind NexGen Virtual Executive Assistance
- Sabrina Cohen
- Aug 20
- 3 min read
Updated: Sep 11
In today's fast-paced digital world, efficient administrative support is critical to success. As businesses grow and adapt, so do the roles that help them thrive. This article shares the inspiring journey from being an Elite Executive Assistant to establishing NexGen Virtual Executive Assistance, a UK-based startup focused on delivering exceptional international remote administrative support.
The Genesis of NexGen Virtual Executive Assistance
NexGen originated from a personal and professional journey. After more than 20 years in various roles at global corporations, especially in financial services and investment banking, our founder developed a deep understanding of executive support at its highest level. In more recent years, she also encountered the unpredictability of FTC work, where short-term engagements often limited long-term impact and control. This dual perspective sparked a vision: to build a premium, tech-enabled agency that offers stability, strategic value, and an emotionally intelligent partnership for both clients and virtual assistants.
She also identified a major gap in the market for agile, high-quality virtual assistance. According to a recent survey, 40% of small to medium-sized enterprises (SMEs) struggle to find affordable, effective support without the overhead of in-house staff. This realisation led to the creation of NexGen, aiming to meet modern business needs and reshape perceptions of remote administrative support.
Understanding the Need for Virtual Assistance
As the world increasingly embraces a digital-first economy, the demand for flexible and efficient administrative solutions has surged. Entrepreneurs and professionals often find themselves overwhelmed by tasks that pull them away from their primary responsibilities. NexGen steps in here, offering services ranging from diary and email management to document preparation and client communications.
For example, clients can save up to 15 hours a week by delegating administrative tasks to NexGen. This allows them to concentrate on driving their businesses forward. By providing such services, NexGen not only enhances productivity but also establishes operational clarity - essential in today’s competitive environment.
Building a Foundation of Trust and Excellence
Trust, adaptability, and excellence form the core of NexGen’s philosophy. These values guide every interaction and service provided. The founder's extensive experience as a Senior EA has fostered a deep understanding of the administrative nuances, enabling NexGen to deliver tailored solutions that meet clients’ specific needs.
This personalised approach is vital in a landscape where generic solutions often fall short. For instance, NexGen conducts thorough understandings of each client’s operations, resulting in customised support strategies that elevate their business functions.
The Role of Technology in Modern Assistance
In a world where AI tools and hybrid work models dominate, NexGen stands at the forefront of remote assistance evolution. By integrating technology into administrative processes, NexGen streamlines operations and enhances overall client experiences.
For example, employing project management tools like ClickUp and communication platforms like Teams enables smooth workflows and real-time updates, allowing clients to manage their fast-paced environments efficiently. This melding of technology and a personal touch differentiates NexGen from traditional administrative solutions.
A Vision for Tomorrow
As we look ahead, NexGen aims to evolve continuously with the changing needs of modern businesses. The vision is to make administrative support both accessible and transformative. By nurturing a culture of innovation and improvement, NexGen will strive to maintain its leadership position in the virtual assistance industry.
The founder's evolution from EA to entrepreneur showcases the potential of virtual assistance to redefine business operations. As NexGen expands, our dedication to helping clients maximise efficiency will remain central to our mission.
The Unique Skillset Behind NexGen Virtual Executive Assistance
Over the last twenty six years, our founder has served the senior executives of some of the world's most prestigious organisations and during this time she has cultivated a distinctive skillset which blends technological fluency, empathy, and a deep understanding of executive needs. This combination is crucial for delivering top-tier support that positively impacts clients' lives.
NexGen is more than a task-completion service; it’s about building partnerships that empower clients to reach their goals. By grasping the specifics of each client’s business, NexGen provides insights and support transcending conventional administrative roles.
Looking Ahead: Embracing the Future of Virtual Assistance
The journey from an elite EA to founder has been one of significant growth, insight, and a strong commitment to transforming administrative support. NexGen Virtual Executive Assistance serves as a reliable partner for those seeking expert assistance without the burden of in-house team costs.
As the demand for agile business solutions grows, NexGen is ready to lead the way in redefining virtual assistance. With an unwavering focus on adaptability, precision, and impact, NexGen is more than just a service provider; we are a trusted partner in the success for entrepreneurs, SMEs, and professionals alike.
Clients aren’t just buying a service. They’re joining a philosophy of quiet mastery and intentional impact.
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